Back at the beginning of the year thecoloringbook.club wrote about how adult coloring was the hottest trend of 2015. Six months on we take another look, are coloring fans still creating a buzz? Or has the ink run dry on the adult coloring craze?
The short answer is No Way! Adult Coloring is still a hot trend and shows no sign of cooling.
If you love coloring, you are fueling the trend by buying more books and purchasing more coloring pencils than manufacturers can keep up with demand. You are also subscribing for monthly coloring pages and spreading the word about coloring by entering free coloring competitions online – like our very own May coloring challenge.
…coloring is about attracting a mindful, creative community to your business and brand. That community is you!
With the continued popularity of coloring as a pastime, fans of adult coloring are starting to be seen as a valuable community to the marketing industry. For businesses, coloring isn’t just about the book and art supply sales, coloring is about attracting a mindful, creative community to your business and brand. That community is you!
Big businesses and innovative startups are showing that adult coloring is a trend that is here to stay by creating novel marketing campaigns based around coloring pages.
Eat, color and be merry!
In May, Whattaburger, a Texas fast food chain, introduced a coloring competition for their customers to celebrate National Hamburger Month. The overall winner gets free burgers for a year and $2500!
If you fancy keeping your calorie intake down, pick up a pencil and color a burger instead! The free coloring pages from Whattaburger are available here.
Twist, lick, dunk and color!
Oreo cookies were one of the first brands to harness the power of the coloring page as a way of capturing the consumer’s imagination. In the holiday season they introduced limited edition coloring packages for their cookies. Designed by Timothy Goodman the packaging is as tasty as the cookies themselves!
Color a doodle with your noodles?
A spot of June sunshine brought London’s streets alive, and people out on the street were treated to a unique advertising campaign from Kabuto Noodles.
Rated as one of the most anxious places to live in the UK, Kabuto, tried to bring a spot of mindfulness and calm to Londoners by inviting them to color their giant coloring page billboard. Not only were those that helped color the huge page given a quick demo of the relaxing properties of coloring but they were also treated to a tasty noodle snack too! Relax and yum!
Color yourself stylish!
It isn’t just the food industry that want to appeal to the coloring fans out there, the fashion world is setting their sights on your favorite hobby too! Timberland, collaborated with fashion writer Erica Lavelanet and Marie Claire magazine, using coloring pages as inspiration to promote their spring wardrobe.
Illustrated by Samantha Hahn, coloring fans were invited to color Erica’s trail (and maybe, just maybe purchase a cute outfit too!).
What do you think?
Have you noticed a novel use of coloring pages? Would you be tempted to buy something based on a coloring inspired campaign?
Lets us know below.